hugo, try aslo doing BASEURL from the environment rather than only passing to cronjob as a parameter.

Config/HugoExample/files/main.sh

@@ -1,23 +1,23 @@
 #!/usr/bin/env bash
 
-REPO="$1"
+export REPO="$1"
 echo "REPO='$REPO'"
 
-BRANCH="$2"
+export BRANCH="$2"
 if [[ -n $BRANCH ]]; then
 	BRANCH="--branch $BRANCH"
 fi
 echo "BRANCH='$BRANCH'"
 
-PROD="$3"
+export PROD="$3"
 typeset -u PROD
 echo "PROD='$PROD'"
 
-DEV="$4"
+export DEV="$4"
 typeset -u DEV
 echo "DEV='$DEV'"
 
-BASEURL="$5"
+export BASEURL="$5"
 echo "BASEURL='$BASEURL'"
 baseurl=""
 if [[ -n "$BASEURL" ]]; then
@@ -47,7 +47,7 @@ mv -v $CLONE $SITE
 
 echo "*** Copying Static Files to NGINX ***"
 rm -rfv /var/www/html/*
-sudo -u www-data /var/www/hugo/cronjob.sh "" "$baseurl"
+sudo -u www-data /var/www/hugo/cronjob.sh " " "$BASEURL"
 
 echo "*** Starting Cron ***"
 service cron start